Salty Snacks - China - February 2015
Salty Snacks - China - February 2015

“Are consumers willing to compromise health for taste? - No. But do they still buy ‘unhealthy’ snacks to eat? – Yes. Brands could make more effort to market the health-related features to reassure consumers and stand out from the competition.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Trend Application
Market Size and Forecast
Market Segmentation

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Change of Consumption Frequency of Different Snacks
The Consumer – Spending on Salty Snacks
The Consumer – Purchase Channels of Salty Snacks
The Consumer – Influence Factors to Try a New Salty Snack
The Consumer – Consumers’ Understanding of Healthy Salty Snacks
The Consumer – Consumer Buying and Consumption Behaviours of and Attitudes towards Salty Snacks

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Market Share
Who’s Innovating?
Companies & Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – The Consumer – Change of Consumption Frequency of Different Snacks
Appendix – The Consumer - Spending on Salty Snacks
Appendix – The Consumer - Purchase Channels of Salty Snacks
Appendix – The Consumer – Influence Factors to Try a New Salty Snack
Appendix – The Consumer – Consumers' Understanding of Healthy Salty Snacks
Appendix – The Consumer – Consumer Behaviour of and Attitudes towards Salty Snacks