Festive Foods - China - January 2015
Festive Foods - China - January 2015

“Value for money products will prevail in the festive food market in the future. However, this does not mean that products should be simple and dull with a cheap image. Manufacturers have various ways to provide more value for consumers, such as using the packaging to highlight the festive theme, making the product more interactive to engage consumers and applying more creative means in the gift packs to help consumers ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights
Trend Application
Background – Festivals and the Gifting Culture in China

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Ways of Spending Holidays and Festivals
The Consumer – Festivals on Which Consumers Buy Food as Gifts for Others
The Consumer – Most Popular Festive Gifts by Recipients
The Consumer - Criteria for Choosing Festive Foods as Gifts
The Consumer – Habits of Purchasing Festive Food as Gifts
The Consumer – Attitudes Towards Festive Foods

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix - Ways of Spending Holidays and Festivals
Appendix – The Consumer – Festivals on Which Consumers Buy Foods as Gifts for Others
Appendix – The Consumer – Most Popular Festive Gifts by Recipients
Appendix – The Consumer – Criteria for Choosing Food as Festive Gifts
Appendix – The Consumer – Habits of Purchasing Festive Food as Gifts
Appendix – The Consumer – Attitude Towards Festive Foods