Chinese Spending Habits - China - April 2015
Chinese Spending Habits - China - April 2015

“Chinese consumers are by no means ‘single minded’. They have developed sophisticated needs when consuming different categories which lead to varying preferences between Chinese and international brands. The key to the future success of Chinese brands lies in innovation and brand building while international brands will in general need to work to localise their product or service offerings to the particular taste and spending preferences of Chinese consumers.”

– Laurel Gu ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
China Today – The Economy
China Today – The People

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Expenditure Overview
In-home Food
Foodservice
Non-alcoholic Drinks
Alcoholic Drinks Out of Home
Alcoholic Drinks in the Home
Beauty and Personal Care
OTC and Pharmaceuticals
Clothing and Accessories
Household Care
Technology and Communications
Leisure and Entertainment
Home
Transport
Holidays
Personal Finance and Housing
Miscellaneous

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Perceptions of Brands from Different Countries
The Consumer – Preference for Chinese versus International Brands and Culture
The Consumer – Defining International Brands
The Consumer – Attitudes towards Chinese and International Brands
The Consumer – Most Annoying Service Defects
The Consumer – Service Offerings Most Interested In
The Consumer – Attitudes towards Spending