“With growing attention on the dairy farmer protests both in Ireland and further afield, it will see consumers putting more emphasis on the fair treatment of farmers, and perhaps see butter buyers more likely to search out products that have been made locally and/or claim to ensure farmer welfare.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Overview
Market Size and Forecast
Strengths and Weaknesses
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Butter and Butter-like Spread Usage
The Consumer – Other Types of Spread Usage
The Consumer – Butter and Butter-like Brands Used
The Consumer – Attitudes towards Butter and Spreads
The Consumer – Interest in Butter or Spread Innovations
Brand/Company
Brand/Company
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Companies and Innovations
Data
Data
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Appendix
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What types of butters and spreads do Irish consumers use? 
