Technology and Irish Tourism - Ireland - July 2015
Technology and Irish Tourism - Ireland - July 2015

“Online sources are the preferred method for booking a holiday or short break in Ireland. Consumers in NI show greater usage of third party websites, such as Expedia, while RoI consumers prefer to book directly with service providers. As such, Irish tourism companies should look to adopt a region specific strategy that places the emphasis of their marketing efforts on the main channels used within NI and RoI to drive ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

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Market Overview
Market in Context
Strengths and Weaknesses

Consumer

Consumer

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The Consumer – Last Holiday or Short Break Taken by Irish Consumers
The Consumer – Online Information Sources Used When Booking Most Recent Holiday or Short Break
The Consumer – Offline Information Sources Used When Booking Most Recent Holiday or Short Break
The Consumer – Sources Used to Book Last Holiday or Short Break
The Consumer – Attitudes towards Technology in Irish Tourism

Brand/Company

Brand/Company

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Companies and Innovations

Data

Data

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Appendix