“Online sources are the preferred method for booking a holiday or short break in Ireland. Consumers in NI show greater usage of third party websites, such as Expedia, while RoI consumers prefer to book directly with service providers. As such, Irish tourism companies should look to adopt a region specific strategy that places the emphasis of their marketing efforts on the main channels used within NI and RoI to drive ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
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Market Overview
Market in Context
Strengths and Weaknesses
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Last Holiday or Short Break Taken by Irish Consumers
The Consumer – Online Information Sources Used When Booking Most Recent Holiday or Short Break
The Consumer – Offline Information Sources Used When Booking Most Recent Holiday or Short Break
The Consumer – Sources Used to Book Last Holiday or Short Break
The Consumer – Attitudes towards Technology in Irish Tourism
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Companies and Innovations
Data
Data
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Appendix
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Which online information sources did Irish consumers use to book their most recent holiday or short breaks?
