Grocery Retailing – Multiples vs Discounters - Ireland - December 2015
Grocery Retailing – Multiples vs Discounters - Ireland - December 2015

“The grocery retailing sector in Ireland continues to be driven by price as supermarkets compete to offer the best value to drive footfall and market share. However, the deep discounting over the last 18-24 months has dictated grocery retailing to the point where supermarkets have seen their points of differentiation eroded. As such, moving away from purely price-based competition and creating a new immersive shopper experience will help supermarkets stand ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Forecast
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
The Consumer – Who Shops for Groceries?
The Consumer – How do Irish Consumers Shop?
The Consumer – Where Do Irish Consumers Do Their Main Grocery Shopping?
The Consumer – Where Do Irish Consumers Do Their Top-up Shopping?
The Consumer – Types of Grocery Products Bought at Discount Supermarkets
The Consumer – Types of Non-Food Grocery Products Bought at Discount Supermarkets
The Consumer – Attitudes towards Discount Retailers

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Competitive Strategies – Key Players

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – The Consumer