“The legal obligation to have car insurance has enabled the Irish car insurance sector to emerge relatively unscathed from the recent economic downturn. However, it also impacts upon the way in which Irish consumers perceive both the product and the providers. Obligatory purchases often become grudge purchases, which, in turn, can lead to an excessive focus on price alone. When comparing products, there is a tendency for consumers to do ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Overview
Market Size and Forecast
Strengths and Weaknesses
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Current Provider of Car Insurance
The Consumer – Methods of Purchasing Car Insurance
The Consumer – Renewal Behaviour
The Consumer – Attitudes towards Motor Insurance
Appendix
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Innovations
The Consumer – Type of Car Insurance Owned
|
What are the main channels to market for car insurance?
