Fruit and Vegetables - Ireland - March 2015
Fruit and Vegetables - Ireland - March 2015

“Ongoing price wars within the fruit and vegetable sector have been to the benefit of Irish shoppers, but to the detriment of the market value of the fruit and vegetable sector in Ireland. However, volume sales of produce have improved between 2013 and 2014, as Irish consumers increasingly try to lead healthier lifestyles.”

– Brian O’Connor, Production Manager'

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Overview
Market Size and Forecast
Strengths and Weaknesses

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Usage of Fruit Products
The Consumer – Usage of Vegetable Products
The Consumer – Usage of Potato Products
The Consumer – Important Considerations When Buying Fresh Fruit and Vegetables
The Consumer – Important Considerations When Buying Frozen/Non-chilled Fruit and Vegetables
The Consumer – Attitudes towards Fruit and Vegetables

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Innovations

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix