Hispanics and Brand Loyalty - US - December 2015
Hispanics and Brand Loyalty - US - December 2015

"The foundation for brand loyalty is very clear among Hispanics; it is based mainly on functional aspects of the brand such as quality as well as affordability, dependability, and trust. When targeting Hispanics, brands also need to be aware that brand loyalty can be fragile."

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
The Hispanic Market and Brand Loyalty
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
What Brand Loyalty Means to Hispanics
Brand Loyalty Drivers
Switching Triggers
How Brand Loyal are Hispanics?
Hispanics’ Perception of Brand Names
Finding Brands that Hispanics Like
Factors Influencing Brand Selection
Brand Advocacy

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Themes – What You Need to Know
Category Studies in What’s Working
What’s Challenging?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Data Sources and Abbreviations