"While the slow and stable growth of movie theaters marks a mature industry, studios and theater operators anticipate 2015 to be one of the biggest revenue generating years on record. Theaters have managed to continue generating profits by enhancing the experiential aspects of movie-going, despite competitive threats coming from a number of at-home movie viewing alternatives. Although theater audiences are declining, movie theaters are forecast to continue on the path ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Movie Theater Attendance
Choosing a Movie Theater
The Family Trip to the Movies
Reasons to Go to the Movies
Movie Theater Purchases
Encouraging Theater Attendance
The Impact of Previews and Reviews
Attitudes toward 3D and IMAX
Key Drivers Analysis – Encouraging Frequent Attendance
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – Overview
Key Players
Key Strategies – What You Need to Know
Blockbusters – What’s Working
Flops – What’s Struggling
Previews – What’s Next
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
27th July 2016
“Parents with young kids are an important demographic for movie theaters and the 2016 line-up of summer movies is bringing families out to theaters in record numbers. Independent theaters are capitalizing on these releases with kid-friendly offerings.” 
31st March 2016
"For something which seems to bring clear consumer and operator benefits, it is perhaps surprising that cinemas have not taken the opportunity to experiment more with dynamic pricing. There may be the potential for it, but is there the appetite for it within the industry?”
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Theaters must innovate to stay relevant
