"Recent growth in the North American cruise market has come primarily from increased frequency of cruising by core cruising consumers, who are largely affluent and 55+, rather than by growing the number of cruisers. The industry needs to attract the new and younger cruisers who could ensure future demand keeps apace of supply growth."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Past Cruising Experience
Profile of Cruisers
Cruise Line Most Recently Used
Most Recent Cruise Destination and Destinations of Interest
Brand Attributes
Primary Reason for Most Recent Cruise
The Cruising Experience – Onboard Amenities
The Cruising Experience – Planning and Booking
The Cruising Experience – Mobile and Social
Attitudes toward Cruising – Value
Attitudes toward Cruising – Safety
Attitudes toward Cruising – Personality
Attitudes toward Cruising – Travel Preferences
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Profile of Leading Cruise Brands
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Data Sources and Abbreviations
Appendix: Market
Appendix: Key Players
Appendix: Consumer
30th June 2016
“Impact travel cruises to sought-out destinations are providing travel enthusiasts and socially responsible adults alike the opportunity to give back while still resting up. Brands in the travel space can help in creating unique travel memories by providing avenues to connect with local cultures.” 
29th February 2016
“Cruise lines are challenged with acquiring new cruisers, especially Millennials. Touting the compelling message that cruises can offer a mix of land and sea – just like the popular beach destinations – is key to winning them.” |
Frequent cruisers dominate the market; brands struggle to recruit new cruisers
