The men’s personal care market has remained relatively flat, with the biggest gains seen in the skincare segment, which is now beginning to stabilize. Looking forward, strong haircare sales will be the biggest driver in the market due to product launches among popular men’s brands as well as men’s increasing participation in the segment, helping the market to overcome a struggling shaving products/aftershave segment. Brands can ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Time Spent on Lifestyle and Personal Care Activities
Appearance-Related Issues and Attitudes
Product Usage
Attitudes toward Personal Care
Purchase and Appearance Influencers
Retail and Marketing Strategies
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Men’s Personal Care
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
18th August 2016
“Target added subscription-based company Harry’s offerings to its shelves in August 2016, expanding the men’s grooming brands reach to consumers who may prefer in-store shopping over online.“ 
14th July 2016
“As younger men are shaving less often and embrace facial hair, brands are responding by launching grooming products specifically for beards.”
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Market stabilizes after strong gains in 2014
