"Current sales in the shaving and hair removal category remain sluggish, due to the competitive landscape and value-driven nature of the category. Sales are expected to level off with minimal gains through 2020."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Usage and Purchase Influencers of Razors
Interest in Razor Features
Usage and Purchase Influencers of Shaving Prep Products
Usage and Purchase Influencers of Hair Removal Products
Use of Professional Services
Attitudes toward Hair Removal and Appearance Influencers
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Shaving and Hair Removal Products
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
9th January 2017
“Braun’s Series 9 high-end electric razor range focuses on providing a quality shaving experience and prolonging razor life, which could potentially add enough value to encourage men to pay the premium price.” 
18th August 2016
“Target added subscription-based company Harry’s offerings to its shelves in August 2016, expanding the men’s grooming brands reach to consumers who may prefer in-store shopping over online.“
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Category sales stagnant
