"While grocery shoppers continue to seek tasty, nutritious food, the impact of food labels appears to be waning. Differentiation exists across generation groups in terms of the type of information sought from labels. Inspiring purchase can come from boosting ingredient transparency, enhancing functional packaging elements that preserve freshness, and engaging consumers with brands beyond the store."
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Perspective
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Factors Influencing Food Choice
Information Sought on Package
Opinions toward Forms of Packaging Communication
Determining Food Freshness
Interest in Packaging Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Key Players
Appendix – Consumer
8th December 2015
“Less than half of US consumers “usually read” the information on product labels, and the percentage of consumers who indicate doing so has declined over the past several years.” 
31st August 2015
“Boosting the relevance of food labels will require building the trust of the consumer.”
|
The impact of food labels is waning
