Marketing to Black Moms - US - September 2015
Marketing to Black Moms - US - September 2015

"Black moms control the purse strings of the more than $1 trillion buying power in the Black community. While moms may make the ultimate call on purchases, her children influence what she buys because she wants them to provide them with the things she may not have had while growing up. In the home, she’s the queen of her castle and runs a tight ship."

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Black Moms by the Numbers
Market Perspective

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Important Aspects of a Good Life
Attitudes toward Motherhood
Black Moms’ Self-Perceptions
Balancing Family and Work
Attitudes toward Home
Household Chores – Responsibilities
Important Values to Instill in Children
Children Through a Mother’s Eyes
Parenting Information Sources
Perceptions of Parenting Information Sources
Purchase Influencers
Product Positioning Tactics Influencing Purchases
Attitudes toward Advertising

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Strategies – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations