The new car market is booming, fueled by pent-up demand as the economy continues its post-recession growth. The constant addition of new tech, safety, and convenience features are an additional market driver beckoning consumers into new cars. Leasing, too, has grown, as buyers look to get into new cars more often while paying less. Finally, more liberal lending is allowing cash-strapped buyers to get into the market, but there could ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Factors Influencing New Car Purchase Decisions
Brand Perception
Buying versus Leasing
Interest in Tech
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of New Cars
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Consumers Table
25th May 2016
“After years of growth, new car sales have exceeded pre-Recession levels. Many analysts expect a plateau in 2016, so auto makers and dealerships will need to work aggressively to ensure their market share does not deteriorate.” 
28th November 2015
“Automakers may be among the biggest winners of the Black Friday consumer frenzy, as this November could hit historic highs for the industry.” |
The new car market is booming, but will the boom last?
