Table of Contents
Introduction
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- Definition
- Methodology
- Abbreviations
Executive Summary
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- The market
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- Figure 1: China yogurt market, retail volume and value sales, 2009-14
- Figure 2: China yogurt market retail sales, by volume, 2009-19
- Figure 3: China yogurt market retail sales, by value, 2009-19
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- Figure 4: Volume share and value share of China retail yogurt market, by segment, 2013
- Companies and brands
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- Figure 5: Top 10 companies’ market shares in the China retail yogurt market, by value, 2012 and 2013
- The consumer
- Different forms of yogurt/yogurt drinks for different purposes
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- Figure 6: Reasons for eating yogurt/yogurt drinks, July 2014
- Consumers switch between different yogurt flavours and formats
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- Figure 7: Yogurt flavours/formats eaten in the last month, July 2014
- Flavour innovations to target different demographic groups
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- Figure 8: Consumer interest in yogurt flavours, July 2014
- Making a yogurt choice requires a balance between multiple factors
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- Figure 9: Important factors in buying yogurt/yogurt drinks, July 2014
- Probiotics are loved by consumers but lack brand differentiation
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- Figure 10: Attitudes towards active probiotics used in yogurt/yogurt drinks, July 2014
- Nutritional value of ambient yogurt is yet to be further exploited
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- Figure 11: Attitude towards ambient and chilled yogurt/yogurt drinks, July 2014
- Consumers look for flavour innovations in a bolder format
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- Figure 12: Attitude towards yogurt snacks, July 2014
- Increasing portability of yogurt – another white space for product innovations
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- Figure 13: Attitude towards on-the-go consumption of yogurt/yogurt drinks, July 2014
- Key issues
- Specialised yogurt to target different demographic groups’ nutrition needs
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- Figure 14: Attitude towards healthy yogurt, July 2014
- A white space – yogurt with flavouring ingredients in a separate layer/chamber
- Yogurt to help weight-loss
- What we think
Issues and Insights
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- Specialised yogurt to target different demographic groups’ nutrition needs
- The facts
- The implications
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- Figure 15: examples of yogurt targeting at senior people and kids, China, Canada, 2014
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- Figure 16: Example of yogurt targeted at males, USA, 2013
- A white space – yogurt with flavouring ingredients in a separate layer/chamber
- The facts
- The implications
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- Figure 17: Example of yogurt featuring a separate chamber of crunchy snacks, Poland, 2013
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- Figure 18: Example of yogurt featuring a separate chamber of indulgent sauces, Poland, 2013
- Figure 19: Example of yogurt featuring a separate chamber of cereals, Switzerland, 2014
- Yogurt to help weight-loss
- The facts
- The implications
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- Figure 20: Examples of yogurt offering sliming benefits, South Africa, Russia, 2013
Trend Applications
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- Prove It
- Sense of the Intense
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- Figure 21: Dessert type yogurt examples from Poland (2014), Canada (2013) and the US (2014)
- Let’s make a deal
Market Size and Forecast
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- Key points
- The yogurt market is growing
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- Figure 22: China yogurt market, retail volume and value sales, 2009-19
- There is scope for further growth in consumption
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- Figure 23: Per capita yogurt consumption (2013), retail volume growth (2012-13), China and global
- Growth is forecast to continue
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- Figure 24: China yogurt market retail sales, by volume, 2009-19
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- Figure 25: China yogurt market retail sales, by value, 2009-19
Market Segmentation
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- Key points
- Drinking yogurt driven by ambient drinking yogurt and chilled lactobacillus drinks
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- Figure 26: Volume and value sales of China retail yogurt market, by segment, 2012-14
- Figure 27: Four types of drinking yogurt and typical products/brands under each type
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- Figure 28: Retail value sales of drinking yogurt, China, 2009-19
- Spoonable natural yogurt to ride on the healthy eating trend
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- Figure 29: Retail value sales of spoonable-natural yogurt, China, 2009-19
- Spoonable flavoured yogurt to fit into consumers’ growing desire for more indulgent snacks
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- Figure 30: Retail value sales of spoonable flavoured yogurt, China, 2009-19
Market Share
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- Key points
- China yogurt market is consolidated
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- Figure 31: Top 10 companies’ market shares in the China retail yogurt market, by value and volume, 2012 and 2013
- International companies to find their way in via ambient formats
Who’s Innovating?
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- Key points
- More brands launching premium ambient yogurt
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- Figure 32: Share of new yogurt launches, by storage type, selected countries, 2013
- Figure 33: Examples of new ambient yogurt launches, China, 2014
- Back to basics
- “Minus” claims to catch people’s attention
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- Figure 34: Share of new yogurt launches, by “minus” claims, China, 2009-13
- Figure 35: Examples of new yogurt launches featuring minus claims, China, 2013-14
- Unflavoured yogurt launches on the rise
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- Figure 36: Share of new yogurt launches, by flavour, China, 2009-13
- Flavour innovations focusing around super fruits and cereals
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- Figure 37: Examples of new yogurt launches featuring rare superfruits, China, 2013-14
- Figure 38: Examples of new yogurt launches featuring cereals, China, 2013-14
- Exploring traditional Chinese nourishing ingredients in yogurt
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- Figure 39: Examples of new yogurt launches featuring traditional Chinese ingredients, China, 2013-14
Companies and Brands
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- China Mengniu Dairy Company Limited
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- Figure 40: Mengniu’s yogurt brand portfolio, July 2014
- Inner Mongolia Yili Industrial Group Co., Ltd.
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- Figure 41: Yili’s yogurt product portfolio, July 2014
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- Figure 42: Yili’s display in SIAL China 2014, May 2014
- Bright Dairy & Food Co., Ltd.
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- Figure 43: Bright Dairy’s yogurt product portfolio, July 2014
- Yakult Honsha Co., Ltd.
- China Huishan Dairy Holdings Company Limited
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- Figure 44: Huishan’s yogurt product portfolio, July 2014
- Beijing Sanyuan Foods Co., Ltd.
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- Figure 45: Sanyuan’s yogurt product portfolio, July 2014
The Consumer – Occasions of Eating Different Types of Yogurt
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- Key points
- Lactobacillus drinks and ambient yogurt achieving high penetration
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- Figure 46: Types of yogurt/yogurt drinks eaten in the last 3 months, July 2014
- Tying different yogurt types to specific consumption occasions
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- Figure 47: Reasons for eating yogurt/yogurt drinks, July 2014
- Ambient yogurt drinks – a good thirst quencher
- Ambient yogurt – meeting people’s nutritional needs and targeting older consumers
- Chilled lactobacillus drinks – helping digestion
- Chilled spoonable yogurt – further adventures into the snacking world
- Chilled drinking yogurt – yet to find a point of differentiation
The Consumer – Popular Yogurt Flavours/Formats
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- Key points
- Consumers switch between different yogurt flavours and formats
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- Figure 48: Yogurt flavours/formats eaten in the last month, July 2014
- Opportunity for launching yogurt with separate topping/base layer
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- Figure 49: Yogurt flavours/formats eaten in the last month, by income, July 2014
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- Figure 50: Reason of not eating particular yogurt flavours/formats, July 2014
- Removing safety concerns on flavoured yogurts to further expansion
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- Figure 51: Reason of not eating particular yogurt flavours/formats, July 2014
The Consumer –Opportunities for Flavour Innovation
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- Key points
- Plain is consumers’ favourite yogurt flavour
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- Figure 52: Interest in yogurt flavours, July 2014
- Flavour innovations can target different demographic groups
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- Figure 53: Interest in yogurt flavours, by age, July 2014
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- Figure 54: Interest in yogurt flavours, by income, July 2014
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- Figure 55: Interest in yogurt flavours, gender, July 2014
The Consumer – Important Factors in Choosing Yogurt/Yogurt Drinks
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- Key points
- Health enhancing benefits rising as top purchase drivers
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- Figure 56: Important factors in choosing yogurt/yogurt drinks, July 2014
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- Figure 57: Important factors in choosing yogurt/yogurt drinks, by demographics, July 2014
- “Non-reconstituted milk” attracts high income consumers in tier one cities
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- Figure 58: Important factors in choosing yogurt/yogurt drinks, by demographics, July 2014
- Tier 1 city consumers are more reactive to promotional offers
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- Figure 59: importance of special offer in buying yogurt/yogurt drinks, by demographics, July 2014
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- Figure 60: Important factors in choosing yogurt/yogurt drinks, by gender, July 2014
The Consumer – Attitudes towards Yogurt
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- Key points
- Nutrition enhancement benefits can drive healthy perceptions
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- Figure 61: Attitude towards healthy yogurt/yogurt drinks, July 2014
- Consumers like active probiotics, but are somewhat confused…
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- Figure 62: Attitudes towards active probiotics used in yogurt/yogurt drinks, July 2014
- Nutritional value of ambient yogurt is yet to be further exploited
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- Figure 63: Attitudes towards ambient and chilled yogurt/yogurt drinks, July 2014
- Launching yogurt-based desserts/snack food
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- Figure 64: Attitudes towards yogurt snacks, July 2014
- Making yogurt more easily available
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- Figure 65: Attitudes towards on-the-go consumption of yogurt/yogurt drinks, July 2014
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- Figure 66: Yakult’s product display in the check-out area of a supermarket, Japan, August 2014
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- Figure 67: Portable yogurt/yogurt drinks examples, the Netherlands, South Korea (2014)
Appendix – Sample Composition
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- Figure 68: Sample composition, July 2014
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Appendix – Market Size and Forecast
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- Figure 69: China yogurt market, retail volume sales (000 tonnes), by segment, 2009-19
- Figure 70: China yogurt market, retail value sales (RMB bn), by segment, 2009-19
- Figure 71: Retail volume sales of drinking yogurt, China, 2009-19
- Figure 72: Retail volume sales of spoonable-natural yogurt, China, 2009-19
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- Figure 73: Retail volume sales spoonable-flavoured yogurt, China, 2009-19
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Appendix – Types of Yogurt/Yogurt Drinks Eaten in the Last 3 Months
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- Figure 74: Types of yogurt/yogurt drinks eaten in the last 3 months, July 2014
- Figure 75: Types of yogurt/yogurt drinks eaten in the last 3 months, by demographics, July 2014
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Appendix – Reasons for Eating Yogurt/Yogurt Drinks
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- Figure 76: Reasons for eating yogurt/yogurt drinks, July 2014
- Figure 77: Most popular reasons for eating yogurt/yogurt drinks – Ambient yogurt drinks, by demographics, July 2014
- Figure 78: Next most popular reasons for eating yogurt/yogurt drinks – Ambient yogurt drinks, by demographics, July 2014
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- Figure 79: Most popular reasons for eating yogurt/yogurt drinks – Ambient yogurt, by demographics, July 2014
- Figure 80: Next most popular reasons for eating yogurt/yogurt drinks – Ambient yogurt, by demographics, July 2014
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- Figure 81: Most popular reasons for eating yogurt/yogurt drinks – Chilled lactobacillus drinks, by demographics, July 2014
- Figure 82: Next most popular reasons for eating yogurt/yogurt drinks – Chilled lactobacillus drinks, by demographics, July 2014
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- Figure 83: Most popular reasons for eating yogurt/yogurt drinks – Chilled spoonable yogurt, by demographics, July 2014
- Figure 84: Next most popular reasons for eating yogurt/yogurt drinks – Chilled spoonable yogurt, by demographics, July 2014
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- Figure 85: Most popular reasons for eating yogurt/yogurt drinks – Chilled drinking yogurt, by demographics, July 2014
- Figure 86: Next most popular reasons for eating yogurt/yogurt drinks – Chilled drinking yogurt, by demographics, July 2014
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Appendix – Yogurt Flavours/Formats Eaten in the Last Month
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- Figure 87: Yogurt flavours/formats eaten in the last month, July 2014
- Figure 88: Yogurt flavours/formats eaten in the last month, by demographics, July 2014
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Appendix – Reason for Not Eating Particular Flavours/Format
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- Figure 89: Reasons for not eating particular flavours/formats, July 2014
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Appendix – Interest in Yogurt Flavours
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- Figure 90: Interest in yogurt flavours, July 2014
- Figure 91: Most popular interest in yogurt flavours, by demographics, July 2014
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- Figure 92: Next most popular interest in yogurt flavours, by demographics, July 2014
- Figure 93: Other interest in yogurt flavours, by demographics, July 2014
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Appendix – Important Factors in Buying Yogurt/ Yogurt Drinks
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- Figure 94: Important factors in choosing yogurt/yogurt drinks, July 2014
- Figure 95: Most popular important factors in choosing yogurt/yogurt drinks – All, by demographics, July 2014
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- Figure 96: Next most popular important factors in choosing yogurt/yogurt drinks – All, by demographics, July 2014
- Figure 97: Other important factors in choosing yogurt/yogurt drinks – All, by demographics, July 2014
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Appendix – Attitudes towards Yogurt/Yogurt Drinks
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- Figure 98: Attitudes towards yogurt/yogurt drinks, July 2014
- Figure 99: Agreement with the statements A and B, by demographics, July 2014
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- Figure 100: Agreement with the statements A and B, by demographics, July 2014
- Figure 101: Agreement with the statements A and B, , by demographics, July 2014
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- Figure 102: Agreement with the statements A and B, by demographics, July 2014
- Figure 103: Agreement with the statements A and B, by demographics, July 2014
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- Figure 104: Agreement with the statements ‘A-I prefer to carry yogurt/yogurt drinks with me for drinking when out and about, B-I prefer to buy yogurt/yogurt drinks for drinking when out and about’, by demographics, July 2014
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