“Family unity is important to Hispanics. Tensions caused by different levels of acculturation and levels of English proficiency under the same roof are minimized by the level of attachment that Hispanics have to their families. Even when younger Hispanics look for their own identity, they do it from home as they are not in a rush to live on their own.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Hispanic Households by the Numbers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Division of Labor
Family Ties
Parenting
When Cultures Collide Under One Roof
The Meaning of Home
Balance of Power and Buying Decisions
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Buying Power of US Hispanics
Appendix – Demographic Profile of US Hispanics
Appendix – Acculturation
Appendix – Purchase Decisions
Appendix – Other Useful Tables
Appendix – Trade Associations
31st May 2016
“Although men are increasingly involved in household chores, in the case of Hispanics, moms still carry most of the household chores on their backs. It is also true that their frustration with this dynamic increases as they become more acculturated. Brands’ initiatives need to be careful not use stereotypical approaches ... 
29th February 2016
“Hispanics moms use a variety of sources to get information about parenting. With Hispanics increasingly relying on parenting blogs, it is important to focus on the quality of content to differentiate sites and attract readers. ”
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Hispanic women maintain household wellbeing
