The Restaurant Decision-making Process - US - July 2015
The Restaurant Decision-making Process - US - July 2015

“Restaurants have many operational and menu elements to balance to service the greatest number of consumers. While operators may not be able to please all the people all the time, they can look at the demographics that spend the most and evaluate what they are looking for. In some cases, it’s healthy menus, and in other cases, it is indulgent desserts. Some consumers care about long wait times. If ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Marketing Strategies

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Menu Analysis
Consumer Data – Overview
Consumer Data – By Gender and Age
Consumer Data – By Generation
Consumer Data – By Income
Consumer Data – By Race and Hispanics
Consumer Data – By Parents
Consumer Data – By Region and Area
Key Driver Analysis

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Key Driver Analysis
Appendix – Trade Associations