Fish and Shellfish - US - July 2015
Fish and Shellfish - US - July 2015

“Although fish and shellfish consumption per capita lags far behind meat and poultry (see Market Drivers), brands may be able to leverage consumers’ expanding palates by targeting fish eaters with campaigns that encourage them to try different species that offer unique or exotic flavors, as nearly six in 10 buyers say they eat fish for the taste. These types of buyers may be interested in unique or exotic species that ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Issues and Insights
Market Size and Forecast
Market Drivers
Segment Performance
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Fish and Shellfish Purchases
Fish and Shellfish Home Consumption Frequency
Types of Fish and Shellfish Purchased
Fish and Shellfish Purchase Locations
Reasons for Eating Fish and Shellfish
Reasons for Not Eating Certain Types of Fish and Shellfish
Attributes Buyers Would Like More Of
CHAID Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovations and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations