The video game market is poised for impressive growth as the younger generations become adults and gain increased spending power. The major challenge for many gaming brands moving forward will be in meeting the diverse needs of their target audiences and maintaining engagement among new and even more diverse generations of gamers.
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Platforms Used to Play Video Games
Time Spent Playing Video Games
Video Game Purchasing and Spending Trends
Video Game Genres Played
Consumers’ Opinions Regarding Gaming
Kids and Video Games
Teens and Video Games
Correspondence Analysis
Repertoire Analysis of Video Game Genres Played
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Consumer
29th April 2016
"Hearthstone's success may be surprising, as digital collectible card games were a step away from Blizzard's traditional style of game. Yet venturing into new genres and a willingness to experiment with both PC and mobile gaming has paid off for the game. Mobile is often thought of as ... 
31st March 2016
“Just as brands are expected to ensure the safety of visitors at physical locations, there is increasing pressure on companies to also make sure online visitors feel safe. Negative online behavior, such as harassment, is an area of increasing focus for digital brands; however, the problem is not insurmountable and ... |
How consumers feel about video game journalism, advertising
