“Millennials are young and in the beginning stages of establishing themselves, their households, and their families. Their needs at this time are quite specific and revolve largely on learning how to manage their day-to-day finances. Institutions that can best help them with these most fundamental are likely to be those Millennials will look to stay with as time goes on.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Size of the Millennial Market
Socioeconomic Profile of Millennials
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Account Ownership
Communication Preferences
Major Financial Challenges and Priorities
Use of Financial Advice
Attitudes toward Finance and Money
Source of Financial Information
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Cluster Methodology
Appendix – Other Useful Consumer Tables
Appendix – Key Driver Analysis
Appendix – Trade Associations
31st August 2017
"Artificial intelligence (AI) is permeating all aspects of financial services and budgeting apps are no exception. Integrating AI into money management apps will offer more sophisticated functionality, helping users - primarily Millennials - more easily achieve their financial goals." 
15th February 2017
"Getting un- and underbanked consumers into the mainstream financial world has not been a priority for many institutions. However, FDIC data shows there are millions of people who remain partly or completely outside the system, and financial institutions have begun to address their needs. Their efforts have begun to bear ...
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Financial literacy: A huge problem
