"The FSI’s (financial services industry) reputation has been damaged since the recession hit in 2008-09. Consumers quickly blamed the industry for the crisis and ever since have had a hard time trusting its products and services. However, not all sectors were negatively impacted; credit unions continue to attract more consumers as do alternative banks. Understanding customers’ needs and delivering on these is a key tactic impacting trust development. Throughout ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Overall Attitudes toward Trusting FS
Current Level of Trust
Change in Level of Trust
Factors Contributing to Trust
Concerns Impacting Trust in FS
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Data Sources and Abbreviations
2nd February 2016
“When it comes to customer loyalty, financial services face unique challenges. Being a service-oriented industry, it has to keep up with consumers’ changing expectations. Having a loyalty program giving access to perks can help acquire new customers but is not enough to keep current customers satisfied. Being able to truly ... 
18th August 2015
“Trust, being an intangible concept, can be challenging to establish particularly if it was breached in the past. Financial services firms must approach this challenge by showcasing their care and appreciation for their clients. Expressing such care in marketing campaign is not enough; consumers want to feel companies’ dedication to ...
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Economic stability matters
