“While Hispanics spend their ‘me’ time, if any, at home, mostly consuming content, out-of-home activities typically involve friends and family. In this context, Hispanics look for events or activities with them in mind. If friends and family are not on board with the idea, Hispanics may simply move on to the next one.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance Overview
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
In-home Activities
Out-of-home Activities
Going to Movie Theaters
Information Sources for Out-of-home Entertainment
Music
Attending Events
Factors Impacting Entertainment Choices
Hispanics’ Attitudes toward Entertainment
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Buying Power of US Hispanics
Appendix – Demographic Profile of US Hispanics
Appendix – Acculturation
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
30th December 2015
“As bicultural Hispanics can go back and forth from Spanish to English and vice versa, they have a lot of content options to choose from. Tools that can make it easier for them to find relevant content in their language of choice may enhance their main leisure activity.” 
1st December 2015
“As Hispanic consumption of online content increases, it is important for content providers to come up with solutions that empower viewers to consume content when and where they want.”
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Multi-platform content is a must when aiming to reach Hispanics
