Black Consumers' Lifestyles and Entertainment - US - April 2015
Black Consumers' Lifestyles and Entertainment - US - April 2015

“Black consumers participate in a wide range of activities. Community, cultural and faith-based activities are front and center. There’s been a rise in entertainment expenditures over the last five years, and it’s expected to increase. There’s an opportunity for marketers to tap into this segment, particularly among single Millennials and families.”

– Tonya Roberts, Multicultural Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Segment Performance Overview
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Changes in Spending on Entertainment
In-home Activities
Out-of-home Activities
Attending Events
Information Sources for Out-of-home Entertainment
Lifestyle Goals that Impact Entertainment Choices

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Market Size and Forecast
Appendix – The US Black Population
Appendix – Black Advertising Firms
Appendix – Black Community Organizations
Appendix – Trade Associations