“Black consumers participate in a wide range of activities. Community, cultural and faith-based activities are front and center. There’s been a rise in entertainment expenditures over the last five years, and it’s expected to increase. There’s an opportunity for marketers to tap into this segment, particularly among single Millennials and families.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Segment Performance Overview
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Changes in Spending on Entertainment
In-home Activities
Out-of-home Activities
Attending Events
Information Sources for Out-of-home Entertainment
Lifestyle Goals that Impact Entertainment Choices
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Market Size and Forecast
Appendix – The US Black Population
Appendix – Black Advertising Firms
Appendix – Black Community Organizations
Appendix – Trade Associations
3rd December 2015
“Black consumers are very social and enjoy hosting gatherings in their homes. In the past few years, there’s been a growth of Blacks on the small screen, which has sparked Blacks to host viewing parties of some of the popular TV series. This concept has expanded from the home to ... 
30th November 2015
“Black consumers, particularly Millennials show support for companies that do things to make a positive impact in the Black community, particularly things that impact their families directly. Some high-profile people are doing their part to make a difference. A good example is how Beats founder Dr. Dre is donating proceeds ...
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What role do faith and spirituality play in entertainment?
