Dollar sales of alcoholic beverage mixers declined from 2009-14, settling at just over $315 million. While cocktail culture is in full swing, cocktails experience lower consumption than beer, wine, and spirits.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Cordials, Liqueurs, Vermouth, and Aperitifs Stir Things Up as Mixers Cool
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Consumption Location
Products Used to Make Cocktails and Mixed Drinks
Reasons for Drinking at Home
Where Consumers Learn to Make Cocktails and Mixed Drinks
Opinions toward Cocktails and Mixed Drinks
Mixer Innovation of Interest
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Alcoholic Beverage Mixers
Manufacturer Sales of Liqueurs, Cordials, Vermouth, and Aperitifs
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Consumer
29th October 2015
“While the consumption of alcoholic beverages may not be driven by a pursuit of healthy living, products that lower the guilt of indulgence should be considered.” 
25th August 2015
“Encouraging the use of drink bases that appear less sugar laden than juice or soda, such as tea and coffee, may find interest among health-conscious consumers.”
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Mixer sales declined 3% from 2009-14; cordials, liqueurs, vermouth, and aperitifs grew 14%
