The Role of Loyalty in Financial Services - US - May 2015
The Role of Loyalty in Financial Services - US - May 2015

“Loyalty efforts should not be kept a secret. FS providers can be up front and ask consumers about their loyalty, especially if these firms are providing great customer experiences. Customers who are given the opportunity to make a recommendation will be more likely to do so. Addressing consumers’ concerns by providing solutions to issues (security and technology) helps create a foundation to a loyal relationship.”

– Monica Staco, Financial Services Manager

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Level of Customer Satisfaction
Likelihood to Recommend
Incidence of Recommendation
Reasons for not Recommending
Purchasing Behaviors
Type of Financial Services Products Purchased
Likelihood for Repeat Business
Consumer Attitudes toward Loyalty
Loyalty Index

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Trade Associations