Outdoor Enthusiasts - US - February 2015
Outdoor Enthusiasts - US - February 2015

“The outdoor recreation market has remained stable over the past several years with about half of Americans aged six and older participating in outdoor activities. However, participants are engaging in these activities infrequently, spending most of their leisure time watching TV or on the computer. Marketers must find compelling ways to encourage more frequent participation in order to encourage market growth.”

– Dana Spencer, Research Analyst – Lifestyles & Leisure

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Outdoor Enthusiast
Popular Outdoor Activities
Outdoor Activity Companions, Opinions, and Attitudes
Barriers to Participation
Outdoor Gear and Apparel Ownership
Awareness of Outdoor Gear and Apparel Brands
The Impact of Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Outdoor Gear and Apparel Brands
Leading Retailers
Innovations and Innovators
Marketing Strategies
Social Media – Outdoor Gear and Apparel Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations