"Sales of home hair color remain stagnant, as consumers are increasingly reliant on the salon for hair coloring services. Still, growth opportunities exist in the more than $2 billion category, including hair color products that promote hair health and salon-quality results. Focusing on relatively untapped demographics, such as men and older adults, could also yield solid results."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
The Market – Market Size and Forecast
The Market – Market Perspective
The Market – Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
The Consumer – Hair Color Services
The Consumer – Frequency of Use
The Consumer – Hair Color and Level of Gray
The Consumer – Time Spent
The Consumer – Purchase Influencers
The Consumer – Interest in New Products
The Consumer – Attitudes Toward Hair Coloring
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Key Players – Manufacturer Sales of Home Hair Color
Key Players – What’s Working?
Key Players – What’s Struggling?
Key Players – What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
18th August 2016
“Clairol will launch its ‘Color As Real As You Are’ campaign in early 2017 featuring the first black transgender model, who was featured on the brand’s hair color boxes in the mid-70’s.” 
13th July 2015
“The saturated and competitive haircare market creates an opportunity for brands to stand-out by delivering customized, quality products that appeal to haircare shoppers who are typically motivated by price and convenience.”
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Category sales are stagnant
