“The red meat category features lamb and other red meats that are not regularly eaten by mainstream meat consumers. There is an opportunity to educate consumers about the lower saturated fat levels in these other meats, and provide them instruction about how they can be used in some of their favorite dishes. Offering the new meats in familiar formats, such as stews, wraps, bowls, etc, could entice consumers to try ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Beef
Segment Performance – Pork
Segment Performance – Other Red Meats
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Correspondence Analysis for Packaged Red Meat
Overview – Frequency and Type of Meat Consumption
Consumption Levels of Red Meats – Beef
Consumption Levels of Red Meats – Pork/Ham
Consumption Levels of Red Meats – Lamb
Consumption Levels of Red Meats – Other Red Meat
Reasons Consumers are Eating Less Red Meat
Preferred Red Meat Characteristics
Where Consumers Purchase Red Meat
How Red Meat is Prepared at Home
The Consumer – Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels
Leading Companies
Brand Share – Refrigerated Red Meat
Brand Share – Packaged Pork and Pork Products
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Frequency and Type of Meat Consumption
Appendix – Consumption Levels of Red Meats – Beef
Appendix – Consumption Levels of Red Meats – Pork/Ham
Appendix – Consumption Levels of Red Meats – Lamb
Appendix – Reasons Consumers are Eating Less Red Meat
Appendix – Preferred Red Meat Characteristics
Appendix – Where Consumers Purchase Red Meat
Appendix – How Red Meat is Prepared at Home
Appendix – Race and Hispanic Origin
Appendix – Other Tables – Market Sizes
Appendix – Trade Associations
31st August 2015
“As consumers age, their concerns about health lead them to increasingly forgo meat in favor of other proteins. By partnering with a star triathlete – a person required to eat a nutritious diet and be in excellent health – Omaha Steaks is improving its chances of convincing these consumers that ... 
18th June 2015
“With more than a third of Americans eating less red meat due to cholesterol concerns, the potential for lamb, goat, and game meats has never been brighter. These "other meats" are poised to capitalize on consumer interest in traditional American favorites and consumers' increasingly diverse palates.”
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How to spur trial of less familiar meats, such as lamb?
