"Foods bearing a free-from claim appear increasingly relevant to consumers, even as those claims begin to cite relatively obscure ingredients. These foods, in consumers’ eyes, are closely tied to health – whether their own, their family’s, or the planet’s."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Clean Labels Capitalize on Interest in Less-processed Foods
Cleaner Label Related to Healthy Perception
Health Issues Compel Most Free-from Food Purchasers
Allergen-free of Most Interest to Younger Consumers
Free-from Equates with Health
Emerging Free-from Claims
Expectations Translating into Introductions
Artificial-free a Selling Point
Consumers Expect Controversial Ingredients in Snacks, Frozen Meals
Sesame, Casein Emerging Among Younger Consumers
Consumer Segmentation
Market
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
30th September 2016
“Free-from claims, to some degree, are a niche market, as less than half of consumers indicate a willingness to pay more for such claims. However, with more store-brand lines entering the free-from fray, those prices may well decrease and compel more consumers to demand free-from attributes.” 
29th June 2016
“With more studies highlighting the negatives stemming from sodium consumption and health agencies prompting initiatives to reduce sodium levels in foods, manufacturers must understand the necessity of sodium reduction in the foods they produce.”
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GMOs receive regulatory approval but consumer scorn
