Pet Food - US - May 2015
Pet Food - US - May 2015

“Although pet owners’ interest in premium pet food will contribute to some sales growth in 2015, the humanization trend is evolving beyond flavors to ensuring nutritional benefits, ingredient quality and manufacturing standards are as high as human food rather than transposing human food trends wholesale into pet food.”

– Amy Kraushaar, US Category Manager Food & Drink, and Foodservice

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Issues and Insights
Trend Application
Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance – Dry Dog Food
Segment Performance – Wet Dog Food
Segment Performance – Dry Cat Food
Segment Performance – Wet Cat Food
Segment Performance – Other Pet Food
Segment Performance – Pet Treats
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Pet Ownership
The Consumer – Dog Foods Purchased
The Consumer – Cat Foods Purchased
The Consumer – Purchase Decision Factors for Pet Food
The Consumer – Pet Feeding Behaviors
The Consumer – Pet Diets and Nutrition
The Consumer – Ideal Pet Food Ingredients
The Consumer – Information Sources
The Consumer – Pet Treat Behaviors
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Dry and Wet Dog Food
Brand Share – Dry and Wet Cat Food
Brand Share – Other Pet Foods
Brand Share – Pet Treats
Innovations and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Trade Associations
Appendix – Natural Channel Sales Tables
Appendix – Other Consumer Tables