"Young families in America are facing a slew of challenges, from the rising cost of childcare to the increasing necessity of two incomes to support a family comfortably. Despite these challenges, young parents seem motivated and optimistic. They are focused on saving for the future and even hope to purchase big-ticket items in the next five years."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Profile of Young Families
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Living Situation
Goals and Priorities
Concerns and Obstacles
Division of Household Duties
Household Purchasing Decisions
Purchase Influencers
Attitudes toward Family Life
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
30th December 2015
“A recently released Pinterest board predicts trends and popular items for 2016. The board includes several pins for parents, especially parents of young children, and provides insight on modern parents’ priorities.” 
31st July 2015
“As of 2014, non-Hispanic Whites no longer account for the majority of US children younger than five. The increasing diversity of the US population has implications for nearly every aspect of consumer attitudes and behavior and especially for family structure and dynamics.”
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Young families' living situations
