“Product innovation by way of added nutrition, natural ingredients, and new flavors, combined with a focus on key demographics, may help boost category sales, especially within the sweet spreads segment.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Purchase of Nut and Fruit Spreads
Foods Eaten with Spreads
Attributes Considered
Spreads Innovation Areas
Behaviors Related to Nut-Based Spreads and Sweet Spreads
Attitudes toward Nut-Based Spreads and Sweet Spreads
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies and Brand Analysis
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market
Appendix – Key Players
Appendix – Consumer
Appendix – Trade Associations
25th November 2015
“While consumers already enjoy nut-based spreads for their high protein content, they are looking for products with other health benefits. STEEM, a brand of caffeinated peanut butter, offers the benefit of slow-released energy; however, concerns about caffeine content may challenge its success.” 
15th July 2015
“New Jif-branded products, including powdered peanut butter and gourmet swirled spreads, align with consumer interest in both healthier and indulgent formats.”
|
What can be done to revitalize the sweet spreads segment?
