“Washing and drying behaviour when doing the laundry can have a significant influence on usage of laundry detergents and fabric care products, with a number of elements of people’s laundry routines interacting together to determine what products they buy. Key issues for consumers are performance, speed and energy efficiency, and laundry brands can look to encourage usage of a wider repertoire of products through matching behavioural patterns to particular ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Responsibility for Doing the Laundry
Usage of Home Laundry Products
Temperatures Used for Washing Laundry
Programmes Used for Washing Laundry
Methods Used for Drying Laundry
Most Difficult to Remove Stains
Washing Behaviour
Product Usage Behaviour
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
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What brands can learn from temperatures and wash programmes used
