“That fish is rarely seen as versatile is holding the market back from capitalising fully on the scratch cooking trend. Encouraging, however, is consumers’ interest in more recipe suggestions for oily fish and for using fish in ethnic-style dishes, highlighting recipe inspiration as a route to driving more experimentation in cooking with fish.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Fish and Shellfish
Choice Factors
Attitudes towards Fish and Shellfish
Qualities Associated with Different Formats of Fish
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Launch Activity and Innovation
Market Share
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
26th August 2016
“Taking inspiration from gastro pubs and restaurants, the latest additions to Young’s Gastro range are looking to drive growth through encouraging eating of fish on more occasions.” 
24th March 2016
“Princes is making a stand for experimentation with tinned fish, emphasising its versatility and looking to widen its appeal outside of the lunch occasion. It recipe competition in partnership with OK! magazine should being much needed visibility to this.”
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Providing more recipe ideas can help to build perceptions of fish/shellfish being versatile
