White Spirits and RTDs - UK - December 2015
White Spirits and RTDs - UK - December 2015

“Brands innovating with flavour should focus on the premium tier and try to resist gimmicky variants such as those which have harmed the flavoured vodka category in the US.”

– Chris Wisson, Senior Drinks Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Segmentation
Channels to Market
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Usage of White Spirits and RTDs
Purchasing Locations and Spending on White Spirits and RTDs
Perceptions of White Spirits
Attitudes towards White Spirits and RTDs
Interest in Flavoured White Spirits

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Market Share
Brand Communication and Promotion
Launch Activity and Innovation
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market Size and Segmentation
Appendix – Market Share