“Brands and retailers in cooking sauces need to target those interested in home cooking, especially those wanting to add their own personal touch and an element of creativity to dishes, as well as people looking for quick and easy meal options when they need them. A focus on authenticity, improved nutritional content and the addition of more exotic sauces to ranges will be key areas of new product development likely ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Cooking Sauces, Stocks and Gravy
Types of Retailer Used for Buying Cooking Sauces
Factors Influencing Choice of Cooking Sauces
Attitudes towards Cooking Sauces
Attitudes towards Stocks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Brand Communication and Promotion
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – The Market
26th September 2016
“Unilever’s Knorr brand is putting a new angle on dry recipe mixes through emphasising the natural ingredients, so can look to appeal to those looking for all-natural easy recipe ideas.” 
25th May 2016
“More choice of flavours in stock pots can help drive greater usage among those looking for shortcuts to enhancing the taste of meals cooked from scratch and add value to the market through attracting new shoppers to the category and encouraging trading up.”
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Encouraging more speed-scratch cooking using cooking sauces
