“Home insurance owners have benefitted over the last few years, as intense price competition has driven down the cost of premiums. The market continues to be extremely price driven, with online sources making it easy for consumers to compare quotes and switch providers. However, brand and service remain important factors when choosing a home insurance provider. Therefore, as premium costs begin to rise, insurers will need to compete on areas ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Home Insurance Ownership
Most Recent Policy Renewal Outcome
Factors Influencing Most Recent Policy Renewal
Most Recent Renewal Behaviour
Expected Plan at Next Renewal
Factors Affecting Choice of Home Insurance Provider
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Competitive Strategies
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
30th August 2016
“Zurich has announced a partnership with the smart tech company Cocoon, offering consumers the opportunity to receive a discount on their home insurance in return for installing a Cocoon device. Ownership of connected home devices remains low, but, insurers are in a good position to help increase uptake, as long ... 
29th January 2016
“Storm Desmond put insurers under the media spotlight. However, a quick and visible response to the flooding in affected areas has helped to highlight their value and contributed towards building a more positive view of the insurance industry.”
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Efforts to improve transparency are welcomed by consumers
