Burger and Chicken Restaurants - UK - August 2015
Burger and Chicken Restaurants - UK - August 2015

“A slower-growing core user base places an onus on fast food operators to work ever harder to engage with them. Using digital technology to a greater extent and making restaurants more inviting as a place to socialise should help them to do so.”

– Richard Ford, Senior Food and Drink Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Segment Performance, Market Size and Forecast
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Fast Food Usage Habits
Eating Behaviours at Fast Food Restaurants
User Concerns over Fast Food
Chicken/Burger Bar Menu Enticements
Attitudes towards Fast Food Outlets
Qualities Associated with Selected Fast Food Operators

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Market Share
Launch Activity and Innovation
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Drivers
Appendix – Segment Performance, Market Size and Forecast
Appendix – Market Share
Appendix – Brand Research
Appendix – Qualities Associated with Selected Fast Food Operators