"After a period of robust growth, sales in the sports and energy market lost momentum in 2014. While energy drinks are doing well, this has been offset by the poor performance of the sports drinks segment. The energy drinks segment makes up the vast majority of the market. This has been supported by new product launches and marketing, as well as the enduring popularity of the energy proposition. The regulation ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast and Segment Performance
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need To Know
Sports and Energy Drinks Usage
Barriers to Drinking Sports and Energy Drinks and Product Enticements
Interest in Alternatives to Sports and Energy Drinks
Attitudes towards Sports and Energy Drinks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need To Know
Market Share
Brand Communication and Promotion
Brand Research – Sports and Energy Drinks
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
26th April 2016
“The brand said the introduction of its Zero line is driven by the nation’s changing health agenda, potentially opening up the brand to a wider audience and partially protecting the brand from the upcoming sugar tax.”
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Alternatives to refined sugar offer route for operators to address health concerns
