“Competition for spending in the household care market has been increasing, with the growth of discount retailers as a source of purchase posing a threat to the dominance of the big four supermarkets. Promotional offers will therefore remain a key weapon in the battle to retain customer loyalty, including those that encourage shoppers to expand the repertoire of household care products that they purchase.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Responsibility for Shopping for Household Care Products
Stores Used for Buying Household Care Products and Reasons for Using
Shopping Behaviour
Branded versus Own-label Product Purchasing
Interest in Store Features
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
30th August 2016
“Portuguese household paper brand Renova has secured a listing in Tesco, exposing its colourful household paper products to the mass market. However, at a higher price point than competitors, the brand is likely to have limited appeal unless it can adequately communicate its functional benefits too.” 
12th February 2016
“Practicality far outweighs aesthetics when it comes to packaging for household care products, but a focus on design could boost interest and trading-up, particularly in homes that lack storage space.”
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Boosting loyalty to own-label ranges
