"The specialist sporting goods market is estimated to have enjoyed a good 2014 with the market growing. We expect 2015 to be another good year for the market reflecting a more confident consumer who is more willing to spend on discretionary items."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Sports Participation
Where People Shop
Sporting Activities Goods Purchased For
Factors Influencing Purchasing Decisions
Factors That Would Encourage Purchasing
Sporting Events and the Effect on Purchasing
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Innovations
Brand Communication and Promotion
Leading Sports Retailers
Market Shares
Space Allocation Summary
Sports Direct Plc
JD Sports Fashion Plc
Decathlon UK
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
24th June 2016
“Aligning laundry detergents with active consumer lifestyles could help to highlight specific stain removal attributes and engage a wider range of consumers.” 
16th December 2015
“North Face has launched a new flagship store on Regent Street that blurs the lines between retail and leisure.”
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Encouraging sports participation from stores 
