Consumers and the Economic Outlook: Quarterly Update - UK - December 2015
"Mintel's key measures of consumer confidence show that people are still wary. Although the improvements in sentiment that accompanied the end of the income squeeze have been sustained, 2015 has been a year of consolidation, rather than one of soaring consumer spirits. Earlier in the year, the election added considerable uncertainty. Post-election, the promise of more austerity and the continued squeeze on the public sector will have contributed to a degree of caution among mainstream consumers. However, there is still good news out there for marketers. In particular, higher earners continue to prosper, and appear to be pulling even further away from their less well-paid counterparts. Even more promisingly, this is accompanied by a growing willingness to spend on luxuries. From foodservice to travel, it's going to be people at the upper end of the income scale who will drive spend in 2016." – Toby Clark, Director of Research, EMEA
This report looks at the following areas:
2015: a year of consolidation
Is it time to move away from "craft"?
Higher-income consumers will lead the way
Key economic indicators
"Mintel's key measures of consumer confidence show that people are still wary. Although the improvements in sentiment that accompanied the end of the income squeeze have been sustained, 2015 has been a year of consolidation, rather than one of soaring consumer spirits. Earlier in the year, the election added considerable uncertainty. Post-election, the promise of more austerity and the continued squeeze on the public sector will have contributed to ...
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Toby has worked at Mintel for 14 years and leads the large team of researchers who produce over 500 business reports per year on UK and European market sectors. He also oversees Mintel's quarterly reports covering consumer confidence and the state of the economy. Prior to this, Toby was Head of UK Financial Services research at Mintel.
2015: a year of consolidation
