"The outlook for the short break market is promising; overall, consumers are planning to take more short breaks in the next 12 months. The top three most popular overseas destinations for short breaks remain France, Spain, and the Netherlands, all of which saw growth. Holidaymakers’ choice of destination is primarily influenced by the ability to relax, value for money, climate, and a ‘sense of the unknown"
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Market Drivers
Who’s Innovating?
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Short and Long Breaks Taken
Short Break Destinations
Types of Short Breaks
Short Break Booking Methods
Research Done Before, and While on Holiday
Short Break Decision Influences
Most Appealing Activities
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
CHAID Analysis – Key Targets for Different Influencing Factors
Appendix
1st July 2016
“A new start up that combines Airbnb and last minute booking app HotelTonight could help drive more spontaneous short breaks. However, with peer-to-peer accommodation facing strict regulations in foreign markets, this could curb growth in the sharing economy.” |
What draws consumers? The sense of the unknown
