“Price comparison websites have cemented their role in the way that people buy financial products, particularly within the insurance sector. Market leaders are spending generously in order to stand-out from their rivals. Within such a competitive market environment building trust should not be overlooked in favour of creating a memorable image, as trust will be a longer-term determining future success. This, and rewarding loyalty, which market leader Comparethemarket has successfully ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need To Know
Market Developments
Market Regulation
Online Trends
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need To Know
Insurance Product Research and Purchasing
Key Consumer Segments
Reasons for Not Purchasing Through Comparison Sites
Price Comparison Site Usage
Device Usage
Concerns over Coverage and Product Details
Concerns over Convenience and Usability
Privacy Concerns
Attitudes towards Transparency and Coverage
Interest in Product Development
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need To Know
Market Share
Competitive Strategies
Brand Perceptions and Social Media
Brand Advertising
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Consumer loyalty is low and offering additional perks is a must as competition intensifies
