Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best-and worst-case forecast of value sales of watches and jewellery, 2009-19
- Market factors
- Resurgence in gold as prices drop
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- Figure 2: Average price of gold and platinum, 2003-13
- Silver prices fall and volumes rise
- Companies, brands and innovation
- The consumer
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- Figure 3: Ownership of watches, precious metal jewellery and costume jewellery, June 2014
- Women more likely than men to own a watch
- Young drive watch self-purchases
- Men opt for gold for gifting
- Where precious metal jewellery is bought
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- Figure 4: Preferred outlets for buying precious metal jewellery, June 2014
- Where watches are bought
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- Figure 5: Preferred outlets for buying watches, June 2014
- Making precious metals more fashionable
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- Figure 6: Attitudes towards buying precious metal jewellery, June 2014
- Young buy branded jewellery
- Women as likely as men to wear a watch
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- Figure 7: Attitudes towards watches, June 2014
- A quarter of 16-24s use other devices for time
- Special offers remain key motivator
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- Figure 8: What would encourage purchases from a particular retailer, June 2014
- Men want bigger range of brands
- What we think
Issues and Insights
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- What is driving growth in the precious metal jewellery market?
- The facts
- The implications
- How is the watches market performing?
- The facts
- The implications
- Which retailers are standing out as the winners?
- The facts
- The implications
- How has the luxury end of the market performed?
- The facts
- The implications
Trend Applications
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- Trend: Fauxthenticity
- Trend: Many Mes
- Mintel Futures: Access Anything Anywhere
Market Drivers
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- Key points
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- Figure 9: Average price of gold and platinum, 2003-13
- Hallmarked volumes rise in 2014
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- Figure 10: Weight of gold hallmarked by all UK Assay Offices, 2001-13
- Silver prices fall and volumes rise
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- Figure 11: Average price of silver, 2003-13
- Demographics that will impact growth
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- Figure 12: Trends in the age structure of the UK population, percentage change, 2014-19
- Swiss watchmakers output
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- Figure 13: Percentage share of all COSC certificates accounted for by leading Swiss-watch brands, 2012 and 2013
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Watches and technology
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- Figure 14: Apple watch
- Fashion-led precious metal jewellery
- New companies entering the UK market
- New concept stores
- Collaborations
- Bespoke jewellery
Market Size and Forecast
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- Key points
- Market to grow 1.8% in 2014
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- Figure 15: Best-and worst-case forecast value sales of watches and jewellery, 2009-19
- Watches and jewellery to grow by 4.6% over next five years
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- Figure 16: Value sales of watches and jewellery, 2009-14
- Factors used in the forecast
Segment Performance
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- Key points
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- Figure 17: UK retail value sales of jewellery and watches, by sector, 2009-14
- Precious metal jewellery
- Watches
Retail Competitor Analysis
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- Key points
- Retailers by sales
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- Figure 18: Jewellery retailers, by turnover, 2010-14
- Retailers by outlets
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- Figure 19: Jewellery retailers, by number of outlets, 2009-14
- Online visitor numbers
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- Figure 20: Leading jewellery and watch websites, ranked by total unique visitor numbers, July 2014
Companies and Products
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- Signet Group
- Company overview
- Retail offering
- Financial performance
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- Figure 21: Key financials for Signet Group UK, 2010-14
- Recent developments
- Advertising and marketing
- Tiffany & Co
- Company overview
- Retail offering
- Financial performance
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- Figure 22: Key financials for Tiffany & Co Ltd, 2009-13
- Advertising and marketing
- Warren James
- Company overview
- Retail offering
- Financial performance
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- Figure 23: Key financials for Warren James (Jewellers) Ltd, 2009-13
- Recent developments
- Aurum Holdings
- Company overview
- Retail offering
- Financial performance
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- Figure 24: Key financials for Aurum Holdings Limited, 2009-13
- Recent developments
- Links of London
- Company overview
- Retail offering
- Financial performance
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- Figure 25: Key financials for Links (London) Limited, 2008-12
- Recent developments
- Advertising and marketing
The Consumer – Ownership and Purchasing of Watches & Jewellery
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- Key points
- What we asked
- Women more likely than men to own a watch
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- Figure 26: Ownership of watches, precious metal jewellery and costume jewellery, June 2014
- Women as likely to own silver as gold
- Purchases
- Women prefer to gift silver
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- Figure 27: Purchasing of watches, precious metal jewellery and costume jewellery for someone else in the last five years, June 2014
- Men opt for gold for gifting
- Women as likely to buy costume jewellery as silver for gifting
- Young drive watch self-purchases
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- Figure 28: Purchasing of watches for yourself in the last five years, by gender, age and socio-economic group, June 2014
- Profile of jewellery self-purchasers
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- Figure 29: Purchasing of gold and silver jewellery and costume jewellery for yourself in the last five years, by age and socio-economic group, June 2014
The Consumer – Where are Jewellery and Watches Bought?
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- Key points
- What we asked
- Where precious metal jewellery is bought
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- Figure 30: Preferred outlets for buying precious metal jewellery, June 2014
- Argos overtakes H Samuel among 25-44s
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- Figure 31: Kardashian Kollection
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- Figure 32: Designers at Argos ring
- High street jewellery chains
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- Figure 33: Profile of customers who have bought precious metal jewellery from high street jewellery chains by gender, age and socio-economic group, June 2014
- Over-45s opt for independents
- Pandora retailer of choice among under-25s
- Fashion stores
- Online jewellery buyers
- Where watches are bought
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- Figure 34: Preferred outlets for buying watches, June 2014
- Argos leading retailer for watches
- Young buy more from watch specialists
- 40% buy watches online
The Consumer – Attitudes towards Buying Precious Metal Jewellery
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- Key points
- What we asked
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- Figure 35: Attitudes towards buying precious metal jewellery, June 2014
- Three in 10 like to touch/try on jewellery
- Making precious metals more fashionable
- 45-64s treat themselves to jewellery
- Young buy branded jewellery
- Personalisation
- Interest in synthetic diamonds grows
The Consumer – Attitudes towards Watches
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- Key points
- What we asked
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- Figure 36: Attitudes towards watches, June 2014
- Women as likely as men to wear a watch
- Half of women gifted a watch
- Young prefer fashion-branded watches
- Mature consumers wear different watches, while young don’t
- Men prefer specialist watch brands
- Pre-owned watches
- Men and young prefer watches with latest technology
- A quarter of 16-24s use other devices for time
- Smartwatches
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- Figure 37: Attitudes towards smartwatches, April 2014
The Consumer – What Would Encourage Purchases from a Particular Retailer?
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- Key points
- What we asked
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- Figure 38: What would encourage purchases from a particular retailer, June 2014
- Special offers remain key motivator
- Product displays in-store
- Proof of quality
- Men want bigger range of brands
- Importance of customer service
- Better product images online
- Young want more fashionable ranges
- Click-and-collect option
Appendix – Market Size and Forecast
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- Figure 39: Best- and worst-case forecast value sales of watches and jewellery, 2014-19
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Appendix – The Consumer – Ownership and Purchasing of Watches & Jewellery
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- Figure 40: Most popular ownership of watches, precious metal jewellery and costume jewellery, by demographics, June 2014
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- Figure 41: Next most popular ownership of watches, precious metal jewellery and costume jewellery, by demographics, June 2014
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- Figure 42: Purchasing of watches, precious metal jewellery and costume jewellery, by demographics, June 2014
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- Figure 43: Purchasing of watches, precious metal jewellery and costume jewellery, by demographics, June 2014
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- Figure 44: Purchasing of watches, precious metal jewellery and costume jewellery, by demographics, June 2014
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- Figure 45: Purchasing of watches, precious metal jewellery and costume jewellery, by demographics, June 2014
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- Figure 46: Purchasing of watches, precious metal jewellery and costume jewellery for someone else, by demographics, June 2014
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- Figure 47: Purchasing of watches, precious metal jewellery and costume jewellery for someone else, by demographics, June 2014
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Appendix – The Consumer – Where are Jewellery and Watches Bought?
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- Figure 48: Most popular preferred outlets for buying precious metal jewellery, by demographics, June 2014
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- Figure 49: Next most popular preferred outlets for buying precious metal jewellery, by demographics, June 2014
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- Figure 50: Other preferred outlets for buying precious metal jewellery, by demographics, June 2014
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- Figure 51: Most popular preferred outlets for buying watches, by demographics, June 2014
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- Figure 52: Next most popular preferred outlets for buying watches, by demographics, June 2014
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Appendix – The Consumer – Attitudes towards Buying Precious Metal Jewellery
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- Figure 53: Most popular attitudes towards buying precious metal jewellery, by demographics, June 2014
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- Figure 54: Next most popular attitudes towards buying precious metal jewellery, by demographics, June 2014
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Appendix – The Consumer – Attitudes towards Watches
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- Figure 55: Most popular attitudes towards watches, by demographics, June 2014
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- Figure 56: Next most popular attitudes towards watches, by demographics, June 2014
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Appendix – The Consumer – What Would Encourage Purchases from a Particular Retailer?
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- Figure 57: Most popular what would encourage purchases from a particular retailer, by demographics, June 2014
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- Figure 58: Next most popular what would encourage purchases from a particular retailer, by demographics, June 2014
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