“The current account market has always been labelled as being notoriously ‘sticky’. The launch of the CASS had as a primary goal the removing the barriers to switching and boosting competition. Even though the market has heated up with deals to lure switchers, activity remains split somewhat equally among switchers and non-switchers. Even dissatisfied customers fail to switch providers, revealing the prevailing power of customer inertia in the face of ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size
Economic Environment and Market Conditions
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Current Account Ownership
Ownership by Type of Current Account
Influential Factors when Choosing a Current Account
Attitudes towards Paid-for Packaged Current Accounts
Satisfaction with Current Account Providers
Current Account Switching Activity
Awareness and Use of the CASS
Satisfaction with CASS
Attitudes towards Current Account Comparison Tools
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Advertising Spend
Competitive Strategies – Product Development
Competitive Strategies – Non-traditional Entrants and Channel Evolution
Brand Research
18th July 2016
“NatWest has opened the UK’s first bank branch located in the centre of a train station. This strategy is in response to declining footfall in high-street branches. It is hoped that conveniently located branches like these will better serve the needs of consumers, attract higher footfall and have the potential ... 
25th April 2016
“Mondo may not be a name that springs to mind when looking for a new bank account or even a name many people have heard of in the banking sector. But, it soon could be, with the launch of its mobile-only digital banking platform. The first of a long line ...
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Tailored packaged current accounts can better reflect consumers’ preferences
