“Indulgence tends to take centre stage within seasonal celebration foods, with these occasions providing an excuse for people to focus on taste rather than healthiness, even if they are typically diet-conscious. However, that one in four seasonal food shoppers would be interested in purchasing healthier versions of food for seasonal occasions indicates that this could be a lucrative area for operators to explore.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Purchasing of Food for Seasonal Occasions
Choice Factors for Buying Food for Seasonal Occasions
Food Habits on Seasonal Occasions
Attitudes towards Food for Seasonal Occasions
Interest in Food Products for Seasonal Occasions
Attitudes towards Meals for Seasonal Occasions
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Brand Communication and Promotion
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
16th December 2016
"Momentum behind continental seasonal treats is gathering in the UK, thanks to the popularity of Christmas markets, “foodie-ism” and exciting, on-trend NPD." 
30th August 2016
“Halloween is one of the biggest seasonal events of the year for brands and retailers, but growth in sales of Halloween-themed food products could be helped through a bigger focus on indulgent treats for adults.”
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Operators can create a USP through a healthier positioning
