Attitudes towards Premium Alcoholic Drinks - UK - March 2015
Attitudes towards Premium Alcoholic Drinks - UK - March 2015

“As many consumers appear to have become savvier and more discerning, brands need to move beyond attaching a generic premium claim to their drinks.”

– Chris Wisson, Senior Drinks Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application
Strengths and Weaknesses

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Purchase of Alcoholic Drinks
The Consumer – Perceptions of Premium Alcoholic Drinks
The Consumer – Spending on Premium Alcoholic Drinks
The Consumer – Qualities Associated with Premium Alcoholic Drinks
The Consumer – Attitudes towards Premium Alcoholic Drinks
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

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